The project:

Bright helped SoccerCircus to look at their offer in new ways, as well as deliver them a strong and energetic brand mark. After a thorough exploration and understanding of the identified brand values, we took the following approach:

• concept development of brand elements – identity, strapline, colour palettes

• application of media branding across the attraction touchpoints – company stationery, exterior branding, information briefing presenations, gameplay displays and retail units development

• management and creation of cross-media applications: offline, online and AV presence, conceptualisation and creation of investor communications


Roles and responsibilities:

Responsibilities: Project management, research, concept development, supervision of the audio visual components and interactive elements of the project.
Hands on: Directing various film sets on location, camera work, post production editing, motion graphics, web development, flash development.


The project: